Success Stories and Long Form Resume
College Big 5 Power Conference
College Big 5 Power Conference
College Big 5 Power Conference
Architected conference's Horizon 1, 2, and 3 future, focused away from 100% athletics to:
- Big Data Aggregation & Partnerships
- Asset/IP Commercialization
- Emerging Competition (Including eSports)
- Corporate Partnerships Pointed to NIL Athlete Programs
NFL Team
College Big 5 Power Conference
College Big 5 Power Conference
Solutioned loyalty, media and technology ecosystems centered around consumer behavior prediction technologies, 3D extended reality (XR) in-game experiences, robust at-home fan experience, subscription products, and a robust digital wallet/coin system.
Fortune #1 Tied Bank
College Big 5 Power Conference
Global Restaurant Firm
Partnered with senior executives, including CTO and Chief Transformation Officer to:
- Create lending strategy.
- Lead team through build vs buy vs acquire for Loan Origination System with target of a commercial direct / indirect / white-label embedded banking product.
- Lead team through value case strategy and customer blueprint for headless embedded banking solution where SMBs purchase directly from a chosen vendor (ie: a farmer buying a combine directly through a vendor with just a few clicks).
- Automated fraud department activities, by replacing manual systems with predictive AI / ML EFS occurrence monitoring and automated intervention.
- Lead teams and stakeholders through building system wide proactive risk mitigation processes.
Global Restaurant Firm
25,000 C-Store Wallet and Loyalty System
Global Restaurant Firm
Led cross-functional team of Innovation, Experience Design, Strategy, and Data Science subject matter experts (SME) to reimagine the consumer’s drive-through experience at a global doughnut company, gamifying self checkout through leveraging rich technologies (mobile devices, geospatial, digital twin, and cloud) as the new Point of Sale.
25,000 C-Store Wallet and Loyalty System
25,000 C-Store Wallet and Loyalty System
25,000 C-Store Wallet and Loyalty System
Created the end-to-end design of a consumer digital wallet system for a national C-Store distributor, which connected independent c-store operators to consumers through new loyalty programs which shortened the time to money by almost 10X. This was a category creator.
Private Equity
25,000 C-Store Wallet and Loyalty System
25,000 C-Store Wallet and Loyalty System
As the senior executive:
- Acquired troubled brands, and led turnarounds (in 1 year, took Rhino Rush to $70MM+ sales and Millions in profit, from a measly $6MM sales and a negative operating margin of -$1.4MM annually).
- Transformed firm into a digital first, cloud native, data dependent CPG firm, by building and deploying MarTech, FinTech, and Social listening technologies used to rebrand and reposition company.
- Led all monetization strategy, category / geographic expansion for 19,000 retail locations (including Walmart, Target, 7-Eleven, Casey’s General), national 65 wholesale customers, while partnering with ~400 manufacturing representatives.
Founder of Raw Pharma (Brand Incubator and CPG Product Innovation Firm)
- Started as a part-time team of 2 with a bootstrapped $250,000, transformed into a $24Million, 50 employee enterprise, generating 122%+ compounding growth - driving profitable exit to a publicly traded company April 2020.
- Led corporate strategy for design innovation brand incubator, co-innovation activities and product strategy - leveraged consumer insights and industry data to guide internal and client R&D teams (Ph.D.s and MDs) to find product market fit for 140+ new, on-shelf, consumer health products (CPG), while controlling messaging for several IP licenses.
- Led M&A, licensing strategy, as well as liquidity event to public company.
TetraGene Biotech (AKA Tolero Pharma)
Trinity Health (AKA Saint Alphonses Regional Health System)
Trinity Health (AKA Saint Alphonses Regional Health System)
Director of Operations
- Organizational strategy leader - partnered with technology providers (Microsoft, Google, ThermoFisher Scientific) to create innovative cloud-based global pharmaceutical company, connecting researchers at University of Oxford, University of Arizona and University of Utah, to manufacturers in India.
- Owned M&A strategy - identified competitor’s undervalued IP, then led multi-million dollar negotiation to acquire targets.
- Developed and deployed marketing plans, white papers & one-page, while managing SEM and SEO design and deployment.
- Maintained the rhythm of business, accountable for all communications including facilitating weekly shareholder and R&D team meetings to advance clinical trial phases.
- TetraGene was absorbed into sister company Tolero Pharma, then sold to Sumitomo for $780MM, off of $23MM raise.
Trinity Health (AKA Saint Alphonses Regional Health System)
Trinity Health (AKA Saint Alphonses Regional Health System)
Trinity Health (AKA Saint Alphonses Regional Health System)
Director of Strategy and Operations
- Led strategy for 500 healthcare providers, across 15 specialties, and 40 clinics in matrixed health system spanning 120 miles.
- Re-imagined urgent care / retail medicine program across $20Billion parent company (400 clinics), after finding success testing in 19 centers, saving 15X while increasing income by 170%.
- On team of 3 who innovated a subscription insurance product and a new system laboratory which connected health system to external partners / local provides; transformed $25MM investment into $1Billion+ annually.
- Coached collaborative marketing teams to design award winning customer experience (CX) based clinic, generating 89% of new customers / patients via word of mouth, eliminating 93% of marketing budget.
- Large Scale Vendor Integration / ERP Testing Program: focus-grouped, and ultimately deployed 5 enterprise medical technologies (ERP) for patient records with early binding and late binding big data gathering systems.
- Founder: Built a digital native health system which outperformed Saint Alphonsus 4:1 in billing, as part of the acquisition was contracted to stay on with Saint Alphonsus to turn around $3B division, coach process innovation, patient / customer experience design, service design, marketing, as well as creating and deploying innovation program.
Record Label
Trinity Health (AKA Saint Alphonses Regional Health System)
Record Label
Vice President Brand and Partnerships
- Strategy leader for Euro-pop microlabel, connecting writers and artists to omni-channel distribution opportunities
Innovation In Action
Problem Statement: How can a 5 hospital health system (Saint Alphonsus) create NEW revenue AND provide a better patient outcome while saving patients money, so that we can create a better economic future for the business while creating a strong relationship with our community?
Innovation:
(Partnered with CFO, to investigate system opportunities) Pitched to $20Billion+ hospital board: 1- In-sourcing
Problem Statement: Is there are way to reduce the side effects of oncodrugs (cancer therapies) in patients, so that patients can have a better quality of life when fighting a terminal disease?
Innovation: Connected globally renowned Ph.D. team to University of Utah, University of Arizona, Oxford University and chemistry manufacturers in India, together as a global CLOUD-BASED company. Identified un
As a hobbyist-
Problem Statement: When at Disney World on an attraction, why aren’t pictures taken and assigned to my RFID room key magically so that I can more easily access my photos?
Innovation: Presented office of the CTO at Kodak to expand RFID technologies throughout Disney World Parks. Today, guests wear magic bands (RFID enhanced wristband) throughout their Disney World park adventures, wit
Problem Statement: Summer is hot, and I need to drink often, so that I can stay hydrated and energized, but coffee is too hot, I have to drive to get expensive iced drinks, energy drinks have too much caffeine in them...what do I do?
Innovation: After surveying soda drinkers everywhere, we discovered a fan favorite with Rush Water: Carbonated, Caffeinated, Electrolyte Infused Water. A Wetter Water
Problem Statement: My doctor says that I need to increase my protein intake so that I can build healthy cells and muscles, but I don't know which one I should take and they all taste awful.
Research: After surveying consumers in the field, it was discovered that protein drinkers:
- Get bloated and/or gassy from whey based products,
- Don't regularly absorb all the protein as listed on the label,
- Custome